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Age of information is really the age of confirmation and it is upon us. Gone are the days of naive customer focus termed as providing the b...

Wednesday, June 10, 2015

Internet of things...the end of middle man...social media of machines

I know, I promised some concrete excel and other scripting stuff...but this cannot wait...you may have already figured it out, but it just occurred to me, that the Internet of things will be true end of middle man. Thus we will revert back to the industrial age. Where people who created a truly magnificent product will basically control the selling channels...sort of like apple but even apple sells from distributors. With Internet of things, when the product informs you its at end of its life...it may give you retail choices...but in all earnest..if I am the manufacturer why would I even bother at that point to present other choices...I will simply present myself as the viable choice for repurchase.

The Internet of things will benefit the people who are the innovators, with the products that created their own market. Because they no longer will have to depend on an intermediary. Yes, one can argue that post sales process management is a hassle, but compared to the sharing that must accompany a middle man, I might as well hold that relation ship with my customer myself. 

Now imagine the Internet of things combined with the free flow of information and opinion. We have a social media of humans...but the machines can have a social media of their own. Imagine schema.org style of categorization of products. Where certain type of products are talking to each other....Say, I am a machine...I have a status up..that I am old....and I am gray...my battery is end of life...and I need replacement...or a new part...but my owner decides...aaa...I am not going to worry about it...the machine sends messages...and pleas to the owner... to his email..display banners..follow him online...present to him choices to buy the necessary..but the owner ignores....Now...the machine must take the matters in its own hands....and it posts on a "machine" only social forum...."I am in dire need of stuff"...and the other machines...hear it and reach out to their human partners....who reach out to ultimately the human partner of that machine....to help its ...machine partner...AND that will be radically cool...

I will probably not live to see the day...but it will be cool nonetheless....

In the end the product manufacturers can do way with distributors....because they are the ones controlling the "mind" of the machine and they can make it part of the "collective" without having to rely on the middle man....

I think my flight of fancy.....was a nice flight...but I must land now.....