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Customer focus is a data imperative

Age of information is really the age of confirmation and it is upon us. Gone are the days of naive customer focus termed as providing the b...

Wednesday, January 24, 2018

You are the cookie

You are the cookie, and the world is the browser. In case you were wondering about privacy on the internet, I think that is the thing of the past, soon, think tomorrow, your voice will be your thumb print and your face will be your id, and may be you will not be connected to a pod supplying power to the matrix but you will definitely be a series of bits tracked across the finite space that you engage in.

The last remaining battle front for the user 360 is their life at any moment. Thanks to some of our enterprising human counterparts who are always devising ways to trade their cunning for some risk, you can't really walk into any sociable establishment without having some sort of a camera scan you. The reel that needed to be viewed frame by frame a million times over to figure out if a person was wearing glasses can now identify the antagonist or the protagonist of a frame in matter of milliseconds. The same person will leave a trace of personal attributes on voice enabled devices; from speech to speaker, the tone and the timbre of a connected you.

The good thing is that you can stroll into any location offering commerce of any desirable merchandise or service and you can simply gratify your need and go without acknowledging the trade, except that you will be deducted of your net worth automatically and remit you will. Now if you thought credit cards created a false realization of dreams, without real credit, (calculated risk is not real net worth) imagine what the "distance" of never having to think about the payment will do to saving for the future; the pig will starve.

The point is not whether your journey will be private, it never really was, since the inception of credit cards, but the dots were never as connected and as easy to cluster as today. Privacy concerns then are not to be troubled with, but the real dilemma is when you were a distant moving target, you had a chance in a world full of arrows, but when you are a bulls eye that an ad or a drone can pin point with near perfect accuracy it is a different sort of debate. Then you become the cookie in a world that you browse in and a cookie that you just can't delete.