I agree with Gartner that the ultimate differentiator in tablet space is the rich eco system that can provide a steady stream of applications to enrich various facets of consumers life and the price will drive the "other" tablet market. The only limitation I see here is that price is usually not a differentiator in a perceived luxury market (tablet is a luxury for now) and the usual cost benefit analysis from the consumers perspective gets skewed in favor of the market leader for number of subjective and some objective reasons. Till the point that every person feels they cannot live without a tablet (at least in the wealthiest of nations, while the developing and under developed are skipping through the whole PC phase anyways, and the price is a huge factor in driving sales) one cannot compete on price alone. The cheaper devices have to come up with better or at the minimum same set of capabilities, in order to challenge the market leader.
In this post I want to highlight the enterprise effect of mobile applications. The heavy hitter business process type of enterprise apps such as ERP, ECM, CRM by the likes of SAP, Oracle, HP, IBM, salesforce, are already available on mobiles through web or in native form. These apps on the newer form factors are by no means trivial in their impact on enterprise mobility, on the contrary. But the real potential of the mobile apps lies at micro level of departments and individuals. The detail of personalization that mobile devices, tablets, smartphones enable, will come to organizations on enterprise controlled consumer devices. The power of an application to listen to an opinion and let user voice their own in real time can have the same viral effect on the enterprise communication as it has on the social fabric. Rumors can be culled and spread, ideas gathered at fraction of cost and at far greater speeds than any other channel.
The hurdles, to all this spur of the moment boundary less contribution to corporate indulgence by all ranks, are the initial cost of creating,then maintaining, and finally making sure that the app doesn't come with hidden agendas or malware. It is not just about having a VPN conrol the intranet; the new uber mobile users, bring with them an independent mindset in the enterprise realm. Most of such enterprise "consumers" take the tweeting liberty they enjoy in their personal lives very serious. Porting those mobile personal experiences and advantages to the enterprise in confinement may collide with the essence of openness, but there is promise in context and location awareness.
All said, the world of app is coming to enterprises, small and big, in a gigantic wave. But on the way to ubiquitous access to the collective minds, enterprises will have to sort out the apps they want to put on their "enterprise stores", especially if the apps will be crowd sourced, albeit with in the enterprise. Once the IT has a streamlined the app creation process and hammered the security threats, almost every department will have something to offer. This has the potential to revolutionize connectivity and information sharing, irrespective, if the intent is enterprise propaganda, consensus building or idea generation. The new generation of workforce will come equipped with the skills to transform enterprises with their mobile devices in terms of content creation, dissemination and collecting opinions.
For an interesting read checkout Nielson's Youth mobile usage stats....
which can be found here....
http://www.nielsen.com/us/en/insights/reports-downloads/2010/mobile-youth-around-the-world.html
(You will need to provide information to download)
In this post I want to highlight the enterprise effect of mobile applications. The heavy hitter business process type of enterprise apps such as ERP, ECM, CRM by the likes of SAP, Oracle, HP, IBM, salesforce, are already available on mobiles through web or in native form. These apps on the newer form factors are by no means trivial in their impact on enterprise mobility, on the contrary. But the real potential of the mobile apps lies at micro level of departments and individuals. The detail of personalization that mobile devices, tablets, smartphones enable, will come to organizations on enterprise controlled consumer devices. The power of an application to listen to an opinion and let user voice their own in real time can have the same viral effect on the enterprise communication as it has on the social fabric. Rumors can be culled and spread, ideas gathered at fraction of cost and at far greater speeds than any other channel.
The hurdles, to all this spur of the moment boundary less contribution to corporate indulgence by all ranks, are the initial cost of creating,then maintaining, and finally making sure that the app doesn't come with hidden agendas or malware. It is not just about having a VPN conrol the intranet; the new uber mobile users, bring with them an independent mindset in the enterprise realm. Most of such enterprise "consumers" take the tweeting liberty they enjoy in their personal lives very serious. Porting those mobile personal experiences and advantages to the enterprise in confinement may collide with the essence of openness, but there is promise in context and location awareness.
All said, the world of app is coming to enterprises, small and big, in a gigantic wave. But on the way to ubiquitous access to the collective minds, enterprises will have to sort out the apps they want to put on their "enterprise stores", especially if the apps will be crowd sourced, albeit with in the enterprise. Once the IT has a streamlined the app creation process and hammered the security threats, almost every department will have something to offer. This has the potential to revolutionize connectivity and information sharing, irrespective, if the intent is enterprise propaganda, consensus building or idea generation. The new generation of workforce will come equipped with the skills to transform enterprises with their mobile devices in terms of content creation, dissemination and collecting opinions.
For an interesting read checkout Nielson's Youth mobile usage stats....
which can be found here....
http://www.nielsen.com/us/en/insights/reports-downloads/2010/mobile-youth-around-the-world.html
(You will need to provide information to download)
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